Digital Transformation: The Magic of Combining Data and Psychology
André Morys is cofounder of the Global Optimization Group, an international network of optimization specialists with 200 consultants in 12 countries. He is also author, blogger and university lecturer in the field of conversion optimization.
Most websites and online shops convert only 3% of all users. But some companies achieve magical growth by understanding how to combine data sciences with consumer psychology. In his keynote, André reveals some secrets and details of successful companies that developed effective growth processes.